Gulfood, held at the Dubai World Trade Centre, is the world’s largest annual food and beverage show, with 5,000 exhibitors from 120 countries covering 120,000 m2 of space and attracting over 90,000 visitors. As Gulfood’s logistics service provider, Al Naboodah Logistics’ challenge was to ensure the smooth running of the event.
A potential client was managing its road freight movements by outsourcing to various independent owner drivers, which was proving costly and inefficient. Al Naboodah Logistics was asked to develop a business model to streamline the company’s UAE-wide road movements that optimised operating costs and provided opportunities for the client to develop and grow its business further afield.
Founded in 1958 by two brothers, the Saeed & Mohammed Al Naboodah Group is among the most well-respected family company names in the UAE. Employing around 10,000 people of almost 50 different nationalities, the Al Naboodah Group’s core business focus covers civil engineering, building and MEP, in addition to representing a diverse portfolio of global brands in the automotive, transportation, travel, electrical, logistics, agriculture, smart cities, real estate and renewable energy sectors.
Saeed & Mohammed Al Naboodah Holding LLC is the parent company of the Group, and Al Naboodah Group Enterprises was established to oversee the management of the Group’s two main operating divisions – Al Naboodah Construction Group (ANCG), and Al Naboodah Commercial Group (ACG).
Al Naboodah is a trusted brand renowned for the delivery of world-class projects and services and exceeding the quality demanded by its clients. We wholeheartedly engage in sustainability at every level in our organisation, starting from the very top, and we acknowledge the vital role it has to play in any organisation looking to a successful future.
