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Al Naboodah Logistics

Logistics Service for the Dubai World Trade Centre

The Challenge

Gulfood, held at the Dubai World Trade Centre, is the world’s largest annual food and beverage show, with 5,000 exhibitors from 120 countries covering 120,000 m2 of space and attracting over 90,000 visitors. As Gulfood’s logistics service provider, Al Naboodah Logistics’ challenge was to ensure the smooth running of the event through meticulous planning, logistics optimisation and seamless services for exhibitors, visitors and the event organisers, with all needs met efficiently, effectively and on time.

Our Processes

For large scale events such as Gulfood, Al Naboodah Logistics’ proven experience in events, backed by the scalability, flexibility and financial strength of our company, makes the difference. Robust procedures for the logistics roadmap were put in place early on by our dedicated events team:

  • Detailed global communications strategy to advise agents abroad of the event timelines.
  • Clear transport and logistics pathway for each region and gateway to meet all deadlines
  • All internal resources fully prepared in advance to:
    • Check all import documents
    • Chart all necessary customs formalities
    • Establish full service materials handling fleet on site – and on permanent standby
  • Advance allocation of manpower resources:
    • Air & Sea Port and Equipment-handling personnel
    • On-site handlers, delivering full site office function
  • All processes in place for the seamless construction and dismantling of equipment
  • Contingency planning, considering all eventualities.
    • The General Manager will delegate functions to the respective staff.
    • Team Leader will be in overall charge of the project.
    • The Assistant Site Manager will aid the Team Coordinator in the overall management of the Onsite Team
    • One staff is assigned full-time to assist in the Exhibition committee
    • Two assistants will supervise the Hall requirements
    • Interpreter in place to interface with those Exhibitors who are unfamiliar with the local dialects

The Result

Forward planning, a robust logistics roadmap and effective communication undertaken by Al Naboodah Logistics’ events professionals ensured that the management of Gulfood’s large scale logistics requirements was a success from beginning-to-end.

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